Christmas time is commonly associated with drinking, socialising and loosening up for what many people call the ‘silly season’. Businesses tend to wind down and the office begins to clear out as the year comes to a close. What many employers don’t know is that they could be missing out on some great talent by not recruiting in the lead up to this busy time of the year. A number of employers generally dismiss the idea of sourcing new staff at this time, rather leaving it to the beginning of the New Year. From our experience, we have found that this period can actually be the most valuable time to recruit. Are you still on the fence? We’ve put together the top three reasons that explain how hiring in the lead up to Christmas could positively impact your business, positioning you in front of your competitors.
New Year: New Career
On Instagram, the hashtag #newyearnewme has been shared on over 1.3 million posts. You’ve heard it before and we’re going to tell you again. There is nothing that stimulates change and the desire for a fresh start more than heading into the New Year. This means that the number of job seekers on the market will increase and employers who are ahead of the game will jump on this opportunity to recruit new talent. It’s this time of the year that people tend to reflect and reevaluate their current position, leading them to feel more open to the possibility of a career change. Entering the New Year in a new role could be the ultimate gift for a prospective candidate.
Less Competition for Talent
It is likely that your competitors will wind down recruiting efforts towards the end of the year however, from our experience; job seekers will still be in the market, giving you the opportunity to maximize your own recruiting efforts to attract talent. Employers are generally less motivated to make the effort to prioritise recruitment due to potential sales downturn (depending on industry), closures and staff holidays. Less competition will give you access to a wider variety of candidates seeking employment and recruiting now, will give you the opportunity to beat one of the most challenging aspects of recruitment – having access to great candidates.
People are thinking about money
For most people, Christmas is an expensive time of the year. The weight of juggling the cost of gifts, holidays, flights and entertainment can be overbearing, making people reexamine their financial position. Given the increase in workplace wellbeing strategies, a lot of people are making career choices based on an employer can offer them in addition to their remuneration package. Workplaces will often propose several perks alongside the salary, such as gym memberships, bonuses and healthcare services. These all contribute to the decision making process of employment and can drive individuals with money issues to explore their options and enter the New Year feeling more financially secure with a new role.
Executing a well-thought out and targeted recruitment strategy in the lead up to Christmas has the potential to attract top level talent to your business whilst your competitors are waiting for the New Year to come around. Our team at New Point have the experience to develop a solid campaign to help you win the recruitment game and strengthen your position in your market with quality staff that will help you grow. Call us on 1300558979 to get started now.